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Don’t Miss the “Pay What You Can Performance” of BEAUTIFUL: THE CAROLE KING MUSICAL January 24, 2024

A Portion of the Proceeds from the January 24th Performance to Benefit Levine Senior Center in Matthews

(Matthews, NC)- Matthews Playhouse of the Performing Arts invites the public to attend a special “Pay What You Can Performance” of BEAUTIFUL: THE CAROLE KING MUSICAL on Wednesday, January 24, 2024. The award-winning musical, based on the remarkable true story of Carole King’s rise to stardom, promises to be a highlight of the cultural season. Audiences are sure to be delighted as timeless hits come to life, including classics like “I Feel The Earth Move,” “One Fine Day,” “(You Make Me Feel Like) A Natural Woman,” “You’ve Got A Friend” and the title song, “Beautiful.

The Pay What You Can (PWYC) shows at Matthews Playhouse are intended to make the performing arts more accessible to the community. As an added bonus, a large portion of the donations from the “Pay What You Can Performance” of BEAUTIFUL: THE CAROLE KING MUSICAL on Wednesday, January 24, 2024 will go to the Levine Senior Center, a non-profit organization serving adults 50+ in Matthews, NC.  

"We are beyond excited to be among the first theatre companies in the Charlotte area to produce 'Beautiful: The Carole King Musical'," says Sarah Baumgardner, Executive Director of Matthews Playhouse of the Performing Arts. "This production is a celebration of Carole King's extraordinary career, and we are fortunate to have this incredibly talented cast made up entirely of local performers. Audiences can expect a truly enchanting and memorable experience."

The performance will begin at 7:30 p.m., seating is general admission and is first come, first serve. Due to the popularity of this production, the theatre recommends arriving early. The lobby to the Matthews Community Center will be open at 6:30 p.m. and audiences will begin seating at approximately 7:00 p.m. 

  • Performance Date & Time: Wednesday, January 24, 2024 @ 7:30 p.m. 

  • Location: Fullwood Theatre inside the Matthews Community Center: 100 East McDowell Street, Matthews, NC

  • When to arrive: The theatre lobby will open at 6:30 p.m. and doors open at approximately 7:00 p.m.

  • Seating & Reservations: There are no reservations. Seating is general admission and is first come first serve.

  • Donations & Payment: Donations are taken at the door- cash or credit  ($10 or more per person is the recommended donation amount, but any amount will be accepted)


Visit or call (704) 846-8343 for more information. 

About the Levine Senior Center

The Levine Senior Center thrives on empowering seniors to celebrate living by developing new relationships through fellowship, enhancing their knowledge through stimulating activities and believing in the concepts of boundless aging. The Center serves about 800 people per week through a variety of classes, land and water aerobics, creative arts, educational programs, health and wellness seminars and workshops and social activities. Learn more by visiting

About the Matthews Playhouse

The Matthews Playhouse of the Performing Arts is a non-profit theatre company based in Matthews, North Carolina. We strive to make the performing arts accessible to any local child, teen, and adult regardless of their experience, background, physical ability or circumstance. For nearly 30 years, Matthews Playhouse has worked to achieve this through robust educational programming, community outreach, scholarship opportunities and thought-provoking productions created to entertain and inspire local audiences. We currently offer a 5-show Mainstage season, School of Theatre Classes, Student Productions and Seasonal Camps designed to engage the diverse community that we serve. 



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